Know Who Our Purpose

About Us

At ASDA Group, we empower businesses to conquer financial, accounting, and tax challenges with confidence. Leveraging deep expertise, we provide end-to-end solutions—from visionary strategic planning to flawless business restructuring. Our commitment to innovation, precision, and client success drives every service we offer, delivering measurable results that propel your business forward.

Our Vision

  • To be the premier partner empowering businesses to achieve financial, accounting, and tax excellence with trust and innovation.

Our Mission

  • Deliver unparalleled service excellence through innovative solutions.
  • Provide unmatched technical expertise in financial, accounting, and tax services.
  • Uphold confidentiality and ethical conduct in every engagement.
  • Foster enduring client relationships built on trust and shared success.

Established in 2019, ASDA Group began as an Accounting and Tax consultant and now offers a broader range of services:

  • Corporate Action Strategy
  • Financial Restructuring
  • Merger and Acquisition (M&A)
  • Leveraged Buy Out (LBO)
  • Debt and Equity Fundraising
  • Private Equity (PE) Advisory
  • Initial Public Offering (IPO)
  • Right Issue, Take Over (TO), Spin-off, Reverse Take Over (RTO)
  • Investigations dan Risk Management

Various professional services

Our Services

ASDA Group offers comprehensive solutions to meet your financial, accounting, and tax needs. Our integrated approach ensures precision and results.

Financial Consulting

Optimize your financial strategy with tailored planning, budgeting, and forecasting to drive sustainable growth.

Accounting Services

Streamline your accounting processes with accurate, compliant, and timely reporting for informed decision-making.

Tax Advisory

Navigate complex tax regulations with expert guidance to minimize liabilities and ensure compliance.

Business Restructuring

Transform your operations with strategic restructuring plans designed for efficiency and long-term success.

Trusted. Experienced.

Why Choose ASDA Group?

Partner with ASDA Group for financial solutions that inspire confidence and deliver results. Here’s what sets us apart:

Financial Consulting

Optimize your financial strategy with tailored planning, budgeting, and forecasting to drive sustainable growth.

Innovative Approach

Cutting-edge strategies tailored to your unique business challenges.

Client-Centric Focus

We prioritize your success, building long-lasting partnerships based on trust.

Ethical Excellence

Uncompromising commitment to confidentiality and integrity in all we do.

Know Us More Personally

Our Team

Drs. Anton Z. Tonbeng

Managing Partner, ASDA Group
Drs. Anton Z. Tonbeng is a seasoned financial leader and Managing Partner at ASDA Group, bringing over four decades of expertise to empower businesses in finance, accounting, and strategic management. A 1980 graduate of Parahyangan University’s Faculty of Economics, majoring in Accounting, Anton holds the designation of Registered Public Accountant and is a respected Independent Partner at KAP AAMM (Public Accountant Firm Arifin, Anissa, Mardani & Muchammad).

Anton’s distinguished career spans auditing, corporate finance, and governance. He began with 15 years as an auditor in a prominent Public Accounting Firm, honing his skills in financial oversight, compliance, and risk assessment. His leadership as Chief Financial Officer (CFO) across multiple publicly listed companies solidified his reputation as a strategic financial expert:
  • CFO, PT Bhakti Investama Tbk (1995–1998): Drove financial strategy for a leading Indonesian conglomerate.
  • CFO, Agis Tbk (1998–2006): Oversaw financial operations and growth for a publicly listed firm.
  • CFO, PT MNC Capital Tbk (PT Bhakti Capital Tbk, 2004–2008): Led investment and financial structuring initiatives.
  • CFO, MNC Land Tbk (2006–2008): Directed financial planning for a major real estate and hospitality company.

As a Commissioner, Anton provided strategic oversight for PT MNC Assets Management (2006–2013) and PT MNC Corporation Tbk (2008–2013), contributing to governance and long-term growth strategies. His extensive experience equips him to deliver transformative solutionstailored to complex business challenges.
Areas of Expertise:
  • Corporate Finance: Proven track record in financial strategy, budgeting, and capital management across diverse industries.
  • Financial Auditing: Deep expertise in conducting rigorous audits and ensuring compliance with regulatory standards.
  • Strategic Planning: Guides businesses in long-term financial planning and restructuring for sustainable growth.
  • Governance & Risk Management: Leverages commissioner experience to enhance corporate governance and mitigate risks.
  • Accounting Advisory: Provides precise, compliant accounting solutions to optimize business performance.

Anton is dedicated to inspiring trust and fostering enduring client relationships through innovative, ethical, and results-driven solutions. At ASDA Group, he leads with a commitment to financial excellence, empowering businesses to achieve lasting success.

Contact Anton to explore how his expertise can transform your business.

Supriyadi, SE., BKP.

Partner, ASDA Group
Supriyadi is a seasoned financial expert and trusted partner at ASDA Group, bringing over 28 years of experience to empower businesses with exceptional accounting, auditing, and tax solutions. A graduate with a Bachelor’s degree in Economics (SE), Supriyadi is a Registered Tax Consultant (BKP) and a proud member of the Indonesian Tax Consultants Association (IKPI), upholding the highest standards of professionalism and ethical conduct.

Since beginning his career as an auditor in 1997, Supriyadi has developed deep expertise in financial oversight, compliance, and risk assessment. His extensive practice as an accountant and tax consultant has seen him successfully manage diverse clients, from startups to large enterprises, across industries such as manufacturing, retail, and services. This broad perspective enables him to deliver tailored, innovative solutions that address complex financial and tax challenges.

As a partner at ASDA Group and KAP AAMM (Public Accountant Firm Arifin, Anissa, Mardani & Muchammad), Supriyadi combines technical precision with a client-centric approach to drive measurable results.

Areas of Expertise:
  • Financial Auditing: Conducts rigorous audits to ensure compliance and enhance financial transparency.
  • Tax Consulting: Crafts tax-efficient strategies and ensures compliance with Indonesia’s regulatory framework as a Registered Tax Consultant (BKP).
  • Accounting Services: Delivers accurate financial reporting and streamlined accounting processes for businesses of all sizes.
  • Cross-Industry Solutions: Leverages experience across diverse sectors to provide versatile, client-specific financial strategies.
  • Client Relationship Management: Builds long-lasting partnerships through trust, responsiveness, and customized solutions.

Supriyadi is dedicated to inspiring trust and fostering sustainable client success through innovative, ethical, and results-driven services. At ASDA Group, he empowers businesses to navigate financial complexities with confidence.

Contact Supriyadi to explore how his expertise can transform your business.

Dimas M. F., CA., CPA., CPI., CBV., SAS., BKP.

Partner, ASDA Group
Dimas M. F. is a seasoned financial expert and trusted partner at ASDA Group, bringing unparalleled expertise to empower businesses in finance, accounting, and tax. A graduate of Maranatha Christian University, Dimas holds an impressive array of professional credentials, including Certified Accountant (CA), Certified Public Accountant (CPA), Certified Professional Indemnity (CPI), Certified Business Valuator (CBV), Sertifikasi Akuntan Syariah (SAS), and Registered Tax Consultant (BKP). As a member of the Indonesian Certified Public Accountant association and the Enterprise Risk Management Academy, he upholds the highest standards of professionalism and integrity.

With a distinguished career, Dimas previously served as an auditor at the Supreme Audit Institution of the Republic of Indonesia (BPK-RI), where he honed his skills in rigorous financial oversight and compliance. Currently, he is a key partner at KAP AAMM (Public Accountant Firm Arifin, Anissa, Mardani & Muchammad), leading transformative solutions for clients across industries.

Areas of Expertise:
  • Financial Reporting & Auditing: Leveraging CA and CPA credentials to ensure accurate, compliant financial statements and robust audits.
  • Tax Planning & Compliance: As a Registered Tax Consultant (BKP), Dimas designs strategies to optimize tax efficiency while navigating Indonesia’s complex regulations.
  • Business Valuation: With CBV certification, he provides precise valuations for mergers, acquisitions, and strategic planning.
  • Sharia-Compliant Accounting: SAS certification enables tailored solutions for Islamic finance clients, ensuring adherence to Sharia principles.
  • Risk Management: CPI expertise equip him to mitigate business risks effectively.
  • Business Restructuring: Combines valuation and financial advisory skills to guide clients through operational and financial transformations.

Dimas is committed to inspiring trust and delivering measurable results, fostering long-lasting client relationships through innovative, ethical, and client-centric solutions. At ASDA Group, he drives financial excellence, helping businesses achieve sustainable success.

Contact Dimas to explore how his expertise can empower your business.

Anissa P., SE., Ak., CA., CPA., BKP.

Partner, ASDA Group
Anissa P. is a distinguished financial expert and dedicated partner at ASDA Group, delivering innovative solutions to empower businesses in finance, accounting, and tax. A graduate of Gadjah Mada University in Yogyakarta with a Bachelor’s degree in Economics (SE), Anissa holds an array of prestigious credentials, including Registered Accountant (Ak), Certified Accountant (CA), Certified Public Accountant (CPA), and Registered Tax Consultant (BKP). As a member of the Indonesian Certified Public Accountant (IAPI) and Indonesian Chartered Accountant (IAI) associations, she upholds the highest standards of professionalism and ethical conduct.

Anissa’s career is marked by her tenure as an auditor at a Big Four accounting firm, where she developed deep expertise in financial audits, risk assessment, and compliance. Currently, she serves as a key partner at KAP AAMM (Public Accountant Firm Arifin, Anissa, Mardani & Muchammad), driving strategic financial solutions for clients across diverse industries.

Areas of Expertise:
  • Financial Auditing & Reporting: Leveraging CA and CPA credentials to deliver accurate, compliant financial statements and rigorous audits.
  • Tax Advisory & Compliance: As a Registered Tax Consultant (BKP), Anissa crafts tax-efficient strategies while ensuring adherence to Indonesia’s complex regulations.
  • Financial Advisory: Draws on her economics background (SE) to provide strategic insights for budgeting, forecasting, and financial planning.
  • Risk Assessment: Applies Big Four-honed skills to identify and mitigate financial and operational risks.
  • Corporate Accounting: Ensures seamless accounting processes, from bookkeeping to financial analysis, tailored to client needs.

Anissa is passionate about inspiring trust and fostering long-term client relationships through precision, innovation, and client-centric solutions. At ASDA Group, she empowers businesses to achieve financial excellence and sustainable growth.

Contact Anissa to discover how her expertise can elevate your business to new heights.

Paulus Lo

Partner, ASDA Group
Paulus Lo is a seasoned financial strategist and dedicated partner at ASDA Group, bringing over 20 years of expertise to empower businesses in accounting, finance, and strategic management. A 2000 graduate of the Indonesian Economic Foundation College of Economics (STIE-YAI) with a Bachelor’s degree in Accounting Economics, Paulus has built a distinguished career driving financial excellence across diverse industries in Indonesia.

With a proven track record in senior-level roles, Paulus has held strategic positions such as Financial Controller and Finance Manager in leading Indonesian companies. His extensive experience spans financial reporting, budgeting, tax compliance, and strategic planning, enabling him to deliver tailored solutions that drive business growth. As a key partner at KAP AAMM (Public Accountant Firm Arifin, Anissa, Mardani & Muchammad), he leverages his deep industry knowledge to provide innovative financial and accounting services.

Areas of Expertise:
  • Financial Management: Designs and implements strategies for budgeting, forecasting, and cash flow optimization.
  • Accounting Operations: Ensures accurate, compliant financial reporting and streamlined accounting processes.
  • Tax Strategy: Provides expert guidance on tax planning and compliance to maximize efficiency.
  • Strategic Financial Planning: Supports businesses in long-term planning and performance enhancement.
  • Cross-Industry Expertise: Applies insights from manufacturing, retail, and service sectors to deliver versatile solutions.

Paulus is committed to inspiring trust and fostering enduring client relationships through precision, innovation, and client-centric solutions. At ASDA Group, he empowers businesses to achieve sustainable financial success with confidence.

Contact Paulus to discover how his expertise can elevate your business.

More Information

Get in Touch

Address

Citra Tower 20th Floor, Jl. Benyamin Suaeb Jl. Casa Blok A6 No.170 13, RT.13/RW.6, Kb. Kosong, Kec. Kemayoran, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10630

Business Hours

Monday–Friday, 9:00 AM–4:00 PM